Robotics Goes Mainstream – A Solution to the Skills Shortage is in Sight
Metzingen/Berlin, September 5, 2025. IFA 2025 in Berlin marks a milestone: NEURA Robotics presents the next evolution of cognitive robotics in Hall 25, Booth H25-181, bringing humanoid and intelligent robots closer than ever to the consumer market. Highlights include the new rolling variant of the humanoid robot 4NE1, the service and household robot MiPA in real-life scenarios, and the Neuraverse robotics ecosystem. The German company demonstrates why the future of robotics is being shaped here.
David Reger, founder and CEO of NEURA Robotics says: “IFA is the ideal stage to demonstrate that cognitive robotics is no longer a vision of the future, it is already reality. With 4NE1, MiPA, and the Neuraverse, we are not only unveiling world-first technologies but also opening a new chapter in robotics: machines that learn, understand, and seamlessly integrate into our daily lives. Here in Germany, we are building that future and we invite everyone to experience it firsthand.”
4NE1 Wheels: Rethinking Humanoid Robotics
For the first time, NEURA Robotics unveils the humanoid robot 4NE1 in a new rolling model. 4NE1 Wheels combines the cognitive capabilities of the humanoid robot with even greater efficiency, safety, and energy optimization. This makes it ideal for environments such as hospitals, restaurants, and care homes, as well as industrial settings where speed, endurance, and reliability are essential.
MiPA: Your Intelligent Everyday Partner
With MiPA, NEURA Robotics introduces a learning-capable household and service robot that can provide support in care, home, office, or retail environments. Equipped with sensitive gripper arms, autonomous navigation, and multisensory perception, MiPA becomes an intelligent partner in everyday life—and a response to growing societal challenges such as the care crisis.
Neuraverse: The Heart of Cognitive Robotics
The Neuraverse is the world’s first robotics ecosystem, enabling robots to continuously learn and connecting people, developers, and companies. Comparable to an app store, robots can acquire new skills and thus scale without limits. This makes robotics accessible, flexible, and future proof for the mass market. David Reger adds: “Our robots are one of a kind worldwide—but our greatest breakthrough is the Neuraverse. It is the key to bringing robotics into every home, every business, and into society at large. With this step, we are positioning Germany not only as a pioneer, but as the global leader in cognitive and humanoid robotics.”
Robotics for People, Society, and the Economy
With its presence at IFA 2025, NEURA is addressing central challenges of our time: skills shortages, the care crisis, and Europe’s role in global competition. While other countries excel in speed, NEURA combines German high-tech expertise with cognitive intelligence.
Visit NEURA Robotics at IFA:
IFA | Berlin Expo Center | Hall 25, Booth H25-181 | September 5–9, 2025. Press briefings and booth tours available by appointment. Keynote by David Reger: Saturday, September 6, 11:45–12:30, “Dream Stage” (Hall 25). Panel Discussion featuring David Reger: “Binary Hearts: When Algorithms Become Companions,” Friday, September 5, 13:00–13:50, “Creator Stage,” Palais
Press contact
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About NEURA Robotics
NEURA Robotics was founded in 2019 by David Reger with the mission to close key innovation gaps and usher in the era of cognitive robotics. The award-winning innovators from Metzingen follow a consistent “one-device” approach across their entire product portfolio – from industrial to household robots. The idea is comparable to a smartphone with arms and legs, uniting all essential components and sensors for physical artificial intelligence in a single device. With the “Neuraverse,” the company is creating the foundation for the iPhone moment of robotics, bridging the gap between technology and humans. Core cognitive capabilities, safety features, an operating system, and a partner-open development environment enable robotics applications to scale in unprecedented ways. A growing app ecosystem and autonomous learning empower robots of all forms to enter everyday society with exceptional flexibility and cost efficiency. The Robotics Hub emerging around NEURA is attracting international market leaders. NEURA Robotics has established partnerships with Kawasaki Robotics, Omron Robotics and Safety Technologies, Delta Electronics, and other leading manufacturers. All innovations and technological components required for this success, including AI, are developed in-house. This has set new standards in physical AI, precision, and safety. NEURA’s cognitive robots can see, hear, and have a sense of touch. They act fully autonomously and learn from experience. Today, NEURA is on the path to bringing the first general-purpose humanoid robot to market. At the OMR opening ceremony in Hamburg in May 2025, the world’s first household robot, MiPA, was unveiled.
